Franchise India

How to acquire your first customer?

You have done everything you were advised to do and this is the day you start your enterprise. Regardless of the scale of operations, there is always that first sale to make, the first order to acquire...


Never Compromise on Quality

I am 30 years old and have worked for almost a decade writing on the retail industry. Now I want to start a business of my own. All I have is the money, a great network with industry people,...

sep 2014 quality

The Best Source of Funding is Your Own Money

I am an entrepreneur, owning a textile unit in Maharashtra. I started the business in 2000. During the last 14 years, the cost of doing business has increased substantially. I have the capital...

Oct 2014 funding

Retaining existing customers is also important along with acquiring new

How do I know whether the food business I am running for the past eight years is ready to follow the franchise route?

While success is never a guarantee, you need to measure...

Nov 2014 customers

Success of Business Depends on Building a Strong Culture

I feel that I have a great idea of running night-time food delivery service in my city of Nagpur. There are a lot of young people, students etc. who can be my customers and there are hardly...

Aug 2014 business culture

Get back to our roots at Franchise India 2012!

Every Indian is trained from birth to face the everyday challenge of being Indian. We understand how to negotiate diversity. Each one of us has friends, colleagues and associates (an increasing number...


Get Business at Franchise India 2012!

May your hands always be busy,
May your feet always be swift,
May you have a strong foundation,
When the winds of changes shift.

Forever Young, a song by Bob...


Get Inspired at Franchise India 2012!

India’s largest B2B business show, Franchise India 2012 is being held at Pragati  Maidan, New Delhi on 3-4 November, 2012. This year we complete a decade of holding our flagship show, which...

Franchise India 2012

What is your most memorable brand-connect story?

Kevin Roberts has proposed Lovemarks as a term that best describes “the future beyond brands.” He argues that the concept of Lovemarks underlines...

Most memorable brand

9-to-5 Culture and Startups

A reader who was a professional all his life and had just taken over as the CEO of a startup asked me recently how to handle the “transition from a 9-to-5 culture.”

I think the 9-to-5 culture...